We all know the economy’s status and we all hold our dollars tight for our advertising budget. Business owners have a low budget and high demand for the big “Wow!” factor in their advertising. All of us business owners know what is most important… cash in our pockets and making sure it doesn’t all “fall out”.
Fonts are to printing what specialty accessories are to car enthusiasts. If used properly, they can really add a touch of class. When used in excess, however, they can turn into fuzzy dice and gaudy chrome hubcaps. From the days of the monks and their elaborate manuscripts to the thousands of font styles available today, people have always needed to vary the look and feel of their writing.