There are many advantages in using custom signage to promote your business. They are a great way to grab your customer’s attention and draw them into your store or business. They can also help your customers find you when they need your services. It can also be a fun and exciting process by making your dream sign come to life. Below are four positive aspects of using custom signage, rather than “ready to use” signs for your business.
1) Custom Signage Comes in a Variety of Styles, Colors, and Sizes
When choosing a custom sign, you have the
opportunity to select exactly what you want to go on it, and the designer can help transform your vision into a reality. There is an endless variety of colors, styles, fonts, and sizes so make sure to do your research to figure out which is best for your sign.
What goes on your sign also depends on what kind of message you want to convey. It can be made to be informative, entertaining, or a bit of both. Sometimes it is hard to narrow down exactly what you want, or, sometimes, what you might think you want, won’t look quite like what you had in mind. For this reason, proofs are used to ensure you get the perfect look.
2) Custom Signage Pays for Itself
Custom signs help you and your business stand out among your competitors and other companies located around you with lighted outdoor business signs. They bring in more customer traffic and sales by letting others know who you are and what you sell.
Most customers (85%) live within a 5 mile radius of your business, so making sure that passersby can clearly see your sign is critical. Signs will eventually pay for themselves if they are truly eye-catching and help bring customers to your front door.
3) Custom Signage Can Communicate Change as Your Business Grows
Businesses tend to grow or change over the years, which is why using custom signage can convey these changes to your target audience. If a logo or product changes, just display a banner or sign outside the building to inform both new and current customers.
It’s all about speed and efficiency, so the quicker you can communicate your message, the better. It is also a fact that adding or changing signs increases sales revenue, since it makes people take notice that something is a little different.
4) High Quality Custom Signage Has Longevity
Outdoor sign faces are usually made with high-grade materials that can withstand any type of weather. This way, your sign can last as long as possible and you won’t have the need to constantly replace the sign after a certain period of time due to the impact of the elements outside. Having signage for your business that lasts long-term is definitely worth the money you spend and cuts down on business sign costs, especially when you consider that it is “on the job” all day, every day.
Having a unique, memorable sign for your business is bound to bring in new customers and will help you make a name for yourself by having people remember you. If you’re not sure of what exactly you want on your sign, no fear because our team can help you out with design and all the creative aspects.
