Marketing professionals and graphic designers around the globe understand the psychology of using specific colors in their designs. The same psychology used in designing graphics for ads and displays can be applied in designing signage for your business. What Do Different Colors Communicate? Look at the emotional impact of these color and consider how they can enhance your signage choices and help drive more traffic to your business. Red – This color tends to get people’s attention and hold it. Red is the color of power and the most popular color for marketing. However, don’t use too much of it or it can become intimidating. Yellow –Yellow can be considered a color of power, but it can also be a dangerous hue from a psychological standpoint. If you use yellow to command your audience’s attention and command confidence, then use subtle contrast to ensure that you don’t come across to strong […]
Tradeshows and Expos- Putting your best self forward
Every industry has unique opportunities to present themselves to potential clients, vendors, or strategic partners in their industry. Many times, these opportunities come from expos or tradeshows. To take advantage of these events, it is good to know who you will be speaking to and how to put your best self forward. Branding Your Business A strategic and professional presentation for your presence can be accomplished through making sure that your brand stands from the crowd. Using custom backdrops, table cloths, and pull up banners can make for ease of presentation and branding exposure. These backdrops are useful in both business-to-consumer expos or business-to-business industry trade shows because they focus on your logo and company – and not necessarily on the specific event. Creating eye-catching graphic presentations can draw visitors to your location among a crowd of other participants. Table Presentation The decisions about what to present at your booth […]
Subdivision Signage – Signs of New Growth
New Residential Development is usually first marked through Signage announcing the arrival of new homes. From permit boxes to sales signage, each builder has their own branding and promotion strategy to maximize the exposure of future development. The signage strategy of each developer can be unique but usually consist of similar core elements that the Pinnacle team helps to create for our clients. Subdivision Monument Signs These subdivision signs are built for permanent placement and designed to last well after a community has been completely developed. Subdivision monument signs can be constructed from a variety of materials for decorative bases or classic post and panel signage to identify and give brand identity to a community that is separate from that of the developer. Rock and brick monument bases are often used to provide longevity with a sandblasted, routed, or wooden sign face that can be painted to match the community […]
Essential Location Signage
Essential building signs are the signs that every business owner needs for a new location, whether that location is for a brand-new business just getting started, a new location for an existing business that’s expanding, or even relocating. These are the signs that you’re going to want to have when you open that new location. They help build brand recognition and direct vistors to your location. In this article, we will cover some of the essential types of building signs that you may need. Let’s first start with the outdoor signs. Marquee Signs & Tenant Panels One of the first signs that your customer’s going to see is what we call a marquee sign. These signs usually have different tenant panels and are located by the street. They contain either the name only or a logo that’s going to help build brand recognition and guide customers into the location. The tenant […]
Unwrapping the Design | Vehicle Wrap Design
Pinnacle bought a new white Dodge Ram truck during the spring of 2017 and decided to place a challenge on their designers in order to have little friendly competition via social media. Each of the three designers was given the challenge of creating a unique vehicle wrap design using the basic tenants of Pinnacle’s branding. Each of the designers used a different base color to begin their work in creating a design that would hopefully capture the most votes through Pinnacle’s social channels on Facebook, Instagram, and Twitter.
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