As the Atlanta Braves made final plans to move to SunTrust Park, the legacy of Turner Field – which also played host to the 1996 Summer Olympic Games – was about to undergo its third rebirth or rebranding into a new football stadium for Georgia State. Construction and design for Georgia State’s new facility – just recently named in honor of Parker H. “Pete” Petit – required a dramatic transformation from a traditional baseball facility that housed the Atlanta Braves organization for 20 years into a 22,000-seat football facility for the Panthers. Over $20 million dollars went into the renovation that included reconfigured seating, new locker rooms, and concession stands. However, with the new configuration of the facility and change of seating, new directional signage was necessary for those visiting the stadium. Additional wayfinding signage needed to be added for both safety and compliance before the inaugural competition. Getting to […]
How Signage Can Work For You: Monument & Marquee Signs
When you are driving down the road and see a sign on the side of the road with a business name on it, that is a monument sign. Retail businesses, subdivisions, churches, schools, all use monument signs to catch the eye of motorists, building brand awareness. The more eye-catching the sign, the more likely someone is to remember it. Any business owner knows, that building brand recognition and directing potential customers to their location is important for growing their business. In this article, we’re going to talk about how monument signs help to accomplish that goal and about who uses them, why they use them, what types are there, and what restrictions there are. Why use monument signs? First of all, identification is key. You want to identify who you are so that potential customers can find you. Next would be branding. You see branding happening all the time. Not […]
The Significance of Signworld in Becoming the Pinnacle of Signage
Pinnacle Custom Signs is a proud member of the Signworld family. Signworld provides entrepreneurs a business opportunity but it is not a franchise. Being a member of the Signworld family gives you the freedom to build your business outside of rules and without franchise fees. When our company signed a contract with Signworld, we got world class training in both the business and technical aspects of becoming experts in the sign industry. Some of our Signworld colleagues specialize in a single signage service such as vehicle wraps but all our colleagues have gained a tremendous support network from our affiliations. Pinnacle has chosen and has the freedom to offer numerous services that many of our colleagues choose to subcontract to us for completion because they specialize in a certain field. Signworld provides a network of preferred suppliers/vendors, in which they negotiate pricing for these often-small businesses as though they were […]
From Full Creation to Simple Installation – What’s the difference?
The Pinnacle Custom Signs team is frequently contacted about different projects regarding business signage needs. We often write about “full creation projects” such as our recent job for Pinnacle Bank, “complete creation projects” such as our work for Cook Construction, or just simply “installation projects” with partnerships across the country such as our installation for Archer Signs and their client Smokey Bones. However, for those who aren’t in the sign industry, it may all seem the same. So what’s the difference? What’s the Difference? Contracted Installation Projects Pinnacle Custom Signs has a network of sign installers and national design companies within our networks from coast to coast. That is why we are often contacted by production companies to perform local installations for regional and national. Often, the installation work we perform is specifically requested to be after hours or through the night when retail locations are closed and need to […]
A Mighty Interior Signage Project for Pinnacle Bank’s New Location in West Athens, GA
The Pinnacle Custom Signs Team was contacted by Mighty 8th Media and Pinnacle Bank back in May for a consultation about the interior signage for their newest location on the west side of Athens, GA. Pinnacle Bank has very specific and very creative brand guidelines for their properties which often makes signage challenging when they open new locations. Mighty 8th Media provided the creative vision for this project and met with the bank team at our office to discuss the multiple graphics needed for the new location. During our time together in our office, it was quite apparent that an on-site visit was going to be necessary to truly get the scope of the project. Pinnacle Custom Signs made the trip out to Athens to see the new property and visualize the area where the bank was hoping to install the list of graphics. We also visited the existing Pinnacle […]
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