Sherry Rosen, of The Werner Law firm, contacted us a few months back to discuss signage projects for their location in Buckhead. The law firm is located off a high traffic area of Piedmont Road and they knew that the current branding was not letting them catch the attention of the volume of motorist or helping direct clients to their building.
Werner Law actually shares this office space with The Simon Law firm. There was a need for signage that clearly identified both legal teams for motorist and those entering the building. The solution was to improve interior and exterior signage to meet their goals.
Interior Lobby Signage Design
Pinnacle created two separate interior signs for The Werner Law Firm. One of these was located above the doors of the suite occupied by the firm, and the other was behind the receptionist’s desk as you entered the office. Both these signs provided a polished, professional look to clients when they arrive.
Both signs were created using a brushed aluminum backer and used black acrylic dimensional lettering to stand out. The lobby sign behind the receptionist’s desk added the firm’s logo featuring a large “W” using applied vinyl, making it a focal point for the lobby.
To finish the look, the sign was installed using black standoffs. Not only do they give the sign more dimension, they help make it more noticeable.
Exterior Building Signage
In order to capture the attention of motorist and separate the brands of the firm, we applied signage on the top and bottom floor of the building that coordinated with the gorgeous architecture and class at the location for The Werner Law Firm.
The Black PVC that we routed into dimensional letters was installed on the first floor for Werner and then a second set was installed for Simon Law on the second floor.
The second floor installation required the use of an aerial crane to reach the area that would have the most impact for exterior exposure and separation.
Moving Forward With LED Electronic Message Board
In the coming months, Pinnacle will be installing two electronic message centers at the busy location on either sides of the existing monument sign. This will give better information to passing motorists and increase the ability of these firms to market from their location.
Werner Law is doing a good job of analyzing the existing signage and location to figure out how to increase their business through visual impact.
Do you need help establishing your brand in a high traffic area? We offer free consultations for even the highest locations.
