Cook Residential has been working with our team for the past few months to develop a new layout for their new construction subdivision signage.
In the new construction industry, it is not only important to brand the neighborhood with signage but also install signage in several higher traffic areas around the community. The way-finding signage is designed to engage travelers in the area with the newneighborhood and to direct potential homeowners who are looking for a new home site in the right direction.
The Process for the Subdivision Signs
The marketing director sat down with Joanne, one of the designers on staff here at Pinnacle to create a comprehensive new construction sign package back in November. The sign package was created to serve as a new reference point for Cook when they started marketing a new property.
The package included weekend directional coro signage, large directional post and panel signage, lot signs, front entrance signs for the subdivision, post and panel signs with riders, and amenities signage. The package included the new branding for Cook Residential and improved ability for readers to consume the information through color choices and larger arrows. We got to put this package to use the last few weeks and we installed the first round of these signs at Mulberry Estates in Winder, GA.
The New Construction Subdivision Signage Project
Theresa and Matt went out to visit with the Marketing Director for Cook, Amanda Groover, a couple weeks ago to look at the locations for each of the installs. We drove the area within a 5-mile radius of the recently opened community to look at the existing signage Cook had installed before the opening and the locations for the new signage.
Amanda rode with us to determine if we would be able to use the post from the previously installed post and panel signs with the old look. In addition, we considered better locations for the new informational main entrance post and panel sign closer to the large monument sign we installed several months before.
New signs were included in the package that needed locations such as the amenities signage and a smaller directional sign. Amenities signage was installed along the entrance for visitors entering and exiting the community. A smaller directional sign was installed to help drivers recognize the communities entrance right around a corner so that they had time to slow down.
The Subdivision Signage Install
A couple weeks following our site visit, Bryan and David returned to install the new signage. They not only put up all the directional, amenity, and front entrance signage but installed the lots signs for each property available to future buyers. They also took down and discarded the old signs for the neighborhood so everything had a consistent look and a clean job-site. If you are out looking for a home or are riding down Hwy 211 toward Winder- make sure and look for these new signs for Cook Residential.
If you have a property that needs additional help with visitors finding your location, give us a call and we can help you determine the best signs suited to your needs.
