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How to know what Trade Show options work best for your business

Not all trade shows are created equal!  If you’ve experienced more than one conference or convention, this may not be much of a surprise. But if it’s your first time to stage a trade show booth for your company –or if you want to make the most out of it – it helps to know which trade show items would excel in different settings.

Trade Show Display - Retractable BannersRetractable Banners

These are a staple of trade shows. If you have a booth, you’ll need one to go with it. We offer retractable banners that are installed on a durable aluminum frame and come with their own handy carrying case.

Retractable banners are best for indoor booths that need to be repeatedly moved through different venues and can be reused.  Large retractable banners can be used behind or beside a booth table whereas small retractable banners can be used on tables.

Sports Challenge Network - Trade Show Display

Backdrops for Trade Show Booths

Backdrops with your logo and custom designs are perfect for giving your booth a point of attraction in the same way an outdoor sign can enhance a brick and mortar location. They can be designed in various sizes ranging from table top displays to large backdrops that can go as large as 18’ wide.

Backdrops are excellent for giving trade show attendees an interesting visual focal point to take pictures for social media.  Backdrops are also good for press conferences, video backgrounds and other situations where it’s important to block out possible visual distractions.

Table Clothes and Banners

Hanging large banners might be impractical in some trade shows, especially when there are space restrictions. Table banners are the perfect tool for these situations, and for augmenting other trade show materials. Table banners come in heavy duty vinyl, perfect for both indoor and outdoor use, and can be made in virtually any size at a reasonable cost.

Table banners are perfect for trade-shows that are limited to a table with no other scaffolding. They are also excellent supplemental messaging for any indoor or outdoor booth.

tradeshow set up with Information StandsPoster Signs

Older trade show poster signs often deteriorated from repeated handling, or faded when exposed to sunlight. Large poster signs can solve all these problems while still being lightweight. By creating large signs on PVC type material, larger poster signs provide a durable solution that is usable both indoor and outdoor.

Poster signs are great for extended outdoor situations where sun can play a factor.

Step-Repeat-Banner1Vinyl Banners

We don’t think we’ve ever been to a trade-show that did not have vinyl banners.  These vinyl banners come in full color and are made to stand the rigors of repeated use, both indoors and outdoors. Adding grommets and pole pockets make it quick and easy to install.

Vinyl banners are useful and can be reused at trade-shows, outdoor expos, or any event where you want to achieve line-of-site event advertising at both indoor and outdoor venues.

Information Racks

Basic print materials are an often overlooked in the set up process for a trade-show but are a crucial part of any trade show promotion. Ensuring that you have the right branded racks to hold your sales information can make the difference between a good display and a great display.

So Which One is Right?

While some trade shows last for over a week and are more like conventions, other events can only extend for 2 to 3 hours which can affect your set-up.   Set-up for events can also be impacted by the differences in indoor vs. outdoors in direct sunlight.  Different target markets can definitely provide different messages from your business and knowing which ones work best in a trade show can make all the difference in how successful you are at presenting your company.

Trade Show Giveaways

Bringing promotional products to a trade show will enhance the traffic to your booth. It is important to spend a little more and buy items that people will use on a regular basis.

Do you still need help figuring out which set up is right for you?  Give us a call to discuss options or stop by our showroom for several examples of trade-show products in action!