Pinnacle bought a new white Dodge Ram truck during the spring of 2017 and decided to place a challenge on their designers in order to have little friendly competition via social media. Each of the three designers was given the challenge of creating a unique vehicle wrap design using the basic tenants of Pinnacle’s branding.
Each of the designers used a different base color to begin their work in creating a design that would hopefully capture the most votes through Pinnacle’s social channels on Facebook, Instagram, and Twitter.