If you’re a business owner, you already know that when it comes to acquiring new customers, first impressions count for almost everything. A business that has a professional, well-designed sign and company logo will help lead new customers to recognize that the quality of work or services offered should also be professional and well-thought-out. On the other hand, a sign that looks like untalented amateurs designed and thrown together simply doesn’t ever reflect well upon any business. The Importance of Consumer Behavior If a company’s signage looks cheap and poorly put together, it’s not unreasonable for customers to start wondering: what caliber of service or product can really be expected of them, both now and down the road? Will the quality of what they sell also be cheap? Will corners be cut? The same thought process holds true for company logos. This is why it’s so critically important to make […]
It’s important that your business strike the right brand image and messaging. Your outdoor sign design plays an important role in those areas. It helps you attract foot traffic and stand out from your competition. There are three quick tips that can optimize your sign’s impact. Focal Point Your sign needs to pop, especially when you’re surrounded by other businesses. A focal point in your design is the key to having that wow factor. It gives readers something to rest their eyes on and allows them to zero in on your messaging. White space around that area draws the eye as well when there’s a colorful background. Installation Plans Any initial design must take into account how the sign will be installed. Sometimes beautifully designed signs aren’t properly installed for several reasons. These include issues such as the sign being too large for the substrate. To avoid installation mishaps, take […]
During the filming of our soon to be released segment for the PBS show Behind the Scenes, we also got the opportunity to film our first television commercial to be featured in several markets around the United States. We recently finished the rendering of this commercial and wanted to share with our audience four things we love about this video that are alluded too but not spelled out in the general information provided in this 30 second spot. The Equipment The filming crew did a great job of capturing our Vanguard printer at work creating signs for Peach Smiles. One thing that set our team apart from many print shops in the various equipment that we have in house to help turn your product around quickly by our own crew. The Teamwork The commercial helps our clients and future clients put a face with a name. For many of our […]
As we leave 2016 behind, there is quite a lot to reflect on before leaping into 2017. It can really be summed up in a few key points that made it a year to remember.
The week of Thanksgiving causes many people to stop and reflect on the many reasons they should be grateful. Just like millions of Americans, Pinnacle has much to be thankful for this year. From our clients to our commitments, here are 10 reasons we are thankful in 2016. There are so many reasons we are grateful that we can not possibly list them all. So we are highlighting the most important ones for you.