The Pinnacle Custom Signs team is frequently contacted about different projects regarding business signage needs. We often write about “full creation projects” such as our recent job for Pinnacle Bank, “complete creation projects” such as our work for Cook Construction, or just simply “installation projects” with partnerships across the country such as our installation for Archer Signs and their client Smokey Bones. However, for those who aren’t in the sign industry, it may all seem the same. So what’s the difference? What’s the Difference? Contracted Installation Projects Pinnacle Custom Signs has a network of sign installers and national design companies within our networks from coast to coast. That is why we are often contacted by production companies to perform local installations for regional and national. Often, the installation work we perform is specifically requested to be after hours or through the night when retail locations are closed and need to […]
Marketing professionals and graphic designers around the globe understand the psychology of using specific colors in their designs. The same psychology used in designing graphics for ads and displays can be applied in designing signage for your business. What Do Different Colors Communicate? Look at the emotional impact of these color and consider how they can enhance your signage choices and help drive more traffic to your business. Red – This color tends to get people’s attention and hold it. Red is the color of power and the most popular color for marketing. However, don’t use too much of it or it can become intimidating. Yellow –Yellow can be considered a color of power, but it can also be a dangerous hue from a psychological standpoint. If you use yellow to command your audience’s attention and command confidence, then use subtle contrast to ensure that you don’t come across to strong […]
As a brick and mortar business, it is important to be aware of and know how to rely on your sign company to perform outdoor sign repair to maintain your company branding. Signage can be just as essential in a marketing strategy as any digital presence used to promote your company brand. Constant awareness of how your signage is performing can be just as essential as monitoring your Google Analytics account. Here are a few questions to help you starting thinking about the current state of your company’s signage. Things to Consider Can you still read the sign? After long periods of exposure to natural elements, signs can fade from natural wear and tear. That doesn’t mean that the entire sign needs to be replaced. Signs can often be repainted or vinyl can be re-applied to renew the life of your sign messaging. Is the sign leaning or damaged? Mother […]
Today we are going to talk about the sign making process, from consultation to installation. While most of the steps in the process are the same for every type of sign, we’ll discuss the steps for getting a building sign. But first, let’s talk about WHY building signs are important. A building sign will introduce your business to the community around you – kind of like a handshake. It lets both potential and existing customers know who you are and maybe a little bit about what you do. Therefore, signage is important to bringing customers to your front door. Recently, one of our customers, C2 Education, told us that 15-20% of their new customers are a direct result of their building signs. Now that we’ve told you why a building sign is important to your business, let’s go through the process to get your building sign in place. Building signs […]
So you want to install new signs for your business? Many businesses have great ideas for signs to attract new customers only to find out that their designs don’t meet local sign ordinances. When purchasing outside signage for your facility it is important to keep in mind that each governmental jurisdiction you are dealing with will require different information for you to get a permit. In the Atlanta market, we deal with close to 50 different government entities and each one is a little different. No matter how different they are there are some commonalities as to what they are looking for: If you are dealing with a situation where you have this information and you still don’t meet the basic requirements written in city or county code, you need to go one step further and apply for a sign variance through the appropriate government agency. Its not impossible to get a variance, but you will need to justify your request. Working with an experienced sign company to help you through this process is key in getting your variance approved. Many sign companies, including Pinnacle, have experience in the appropriate details necessary to explain the need for your company’s sign to be outside the standard guidelines. These variances can include anything from lighting to sign size based on a government by government basis. Once you get past all the basics of the sign ordinance, it is important to remember that your landlord may have their own specific requirements. Suffice it to say, unless you’re an expert in the field you may want to hire a sign professional to help you out. If you need a professional rendering or just have questions about how to get your message across while working within sign guidelines, give us a call.