Business Signage

One of the keys to success for any business is the company’s ability to produce quality products with great customer service in a timely manner.  Pinnacle lives by these tenets to continually strive to best the best sign provider possible for each of our clients.

We have consulted, designed, produced, and installed many variations of signage to give our customers the best options to increase their brand exposure.  Often, we have consulted with outside vendors to create the custom look needed to create the impact and visibility needs of our client’s signage.

Our recent acquisition of in house Laguna CNC router equipment now allows Pinnacle to provide a quicker and more hands-on approach to servicing our customer’s needs. 

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Pinnacle has clients that have become long standing partners since the beginning of our company.  One of those is Georgia State University.  With the collegiate season in full swing, our last month at GSU has been filled with activity.

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For years, many businesses had a sign shop to serve most of their business signage needs except for custom routed signage.  Often, like in the case of Pinnacle, the sign shop would still handle the details of the sign creation but would have to turn to a second party vendor to have the custom routing process handled for many monument signs, special exterior designs, and eye catching interior signage.  However, the cost of acquiring and providing in house CNC router services to our sign clients has become more cost efficient over the last few years.  It is no longer “outside the budget” for many of our clients.

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Sherry Rosen, of The Werner Law firm, contacted us a few months back to discuss signage projects for their location in Buckhead.  The law firm is located off a high traffic area of Piedmont Road and they knew that the current branding was not letting them catch the attention of the volume of motorist or helping direct clients to their building. 

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Many building graphics are meant to last one year, but often stay up far longer. One of the biggest challenges for both the sign maker and the customer is to communicate is the lifetime a sign is expect to be used and will actually be used.

As the consumer, you want to be able to get the longest use possible out of your investment.  As the producer of the sign, we want to be able to provide you with what you are looking for based on your expectations.

The perfect harmony of these two things all boil down to communication of whether your sign is a temporary vs. permanent signage solution for your business.

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When it comes to sign design, most people are hyper focused on color and placement but don’t slow down as much when they consider font choice.  In a recent study, Penn State conducted a study that involved 64 signs, 64 words, and 34 unique fonts.  The results were quite eye-opening or fuzzy depending on how you look at it.

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A few months ago we were contacted by Archer Signs for their corporate client Smokey Bones Bar & Fire Grill.  Smokey Bones is a national bar and grill who self-proclaimed specialization is three things: good food, good drinks, and good times.  As Smokey Bones was getting prepared to open up their latest location at the Mall of Georgia, their go-to home sign company needed some help to make sure that the latest location was successfully up and running from a sign and logo stand point that met company standards. 

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As a consumer, we all see channel letters all the time.  However, most people outside of the sign industry don’t commonly use the words – Channel Letters.  Yet they are one of the most used type of signage for any business.

Channel letters are quite simply large individual letters used to identify a business. Most frequently channel letters are used as exterior signage on businesses, in shopping centers, and often on churches to identify their location.

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Melissa Polsinelli and Mary Staines of i.M. Branded have contacted us several times over the years to do installations at car dealerships throughout the southeast. i.M.Branded provides customers in the automotive industry with graphic branding and millwork solutions to maximize the impression that dealership facilities have on customers.  i.M. Branded works with thousands of dealer clients across the U.S. and we are grateful to be a part of their team in the Southeast.

We have had the opportunity to do graphic installs for their clients in locations such as the Mall of Georgia, Savannah, and Birmingham.  Most recently, they reached out to us to do an installation in Ft. Wayne, Alabama at AutoNation.

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If there is one organization that understands the importance of wayfinding signage, it is the Georgia Department of Transportation. They are responsible for providing direction for millions of people on our roads each day.  However, they recently realized that they needed help providing direction to a smaller but still significant amount of people in their own building.

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