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Drive Traffic with Tourists! Importance of Outdoor Directional Signs

As things heat up this summer, so does the amount of time people spend on vacations and destination getaways.  The Atlanta area is full of tourist destinations that range from major ballparks to outdoor havens.   Just miles from our office, thousands of people visit Lake Lanier each year and in the process pass by hundreds of local businesses. 

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Business Expansion Requires both an Upgrade and New Lighted Signs for Phantom Fireworks in Erie, PA

In 2015, the state of Georgia passed a law legalizing fireworks sales beginning on July 1st.  Just before then, we were contacted by Joe Kordupel, of Phantom Fireworks, to help him open up three Georgia locations – Buford,  Duluth and Morrow – in time for Fourth of July sales.

Joe was so happy with the service we provided he continued to use us for all their sign needs as they opened more Georgia locations.  Towards the end of last year, Joe asked us to also begin working with Phantom Fireworks locations across the country.  One such opportunity was in Erie Pennsylvania.  

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It’s Not All Neon — The Use of LED Lighted Signs

For decades the glowing lights of neon flooded the city streets of destination spots such as New York, Las Vegas, and even closer to home in downtown Atlanta.  These cities could be seen from miles away by the glowing warmth of neon that marked the location of movie, concert, restaurant, and hotel destinations. 

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The Evolution of Wall Graphics | Decorative Wall Signs

Many of us have seen old Coca-Cola signs painted on downtown buildings in the historic districts of places we love to visit.  These scenic trips in time are often referred to as murals or hand-painted artwork on the side of the buildings.  However, not many years ago these were branded advertising strategies by companies to promote their products. 

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Rebranding Includes A Signage Overhaul for Smart Source

Smart Source — who daily seeks to become a resource for helping their customers deliver more intuitive communications — understands the importance of making sure they are sending the right message to their customers.  The company has long been recognized as a leader in providing customized technology solutions to help their customers improve processes, reduce cost and more effectively communicate with their customers.

That is why Kasey Anderson and Stephanie Boyd contacted Pinnacle a few months back during the acquisition of the Data Supplies off McGinnis Ferry in Suwanee. 

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5 Questions Every Business Should Consider – Vehicle Wraps

Vehicle Wraps are more than full custom graphics on a car, van, service vehicle or boat — they are a part of a company’s marketing strategy. A vehicle wrap can actually have the biggest return on investment of any advertising strategy when properly planned and carried out by the business.

What does the company get out of using vehicle wrap advertising benefits? 

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Channel Letter Sign using a Mesh Backer Mounted to an Awning: A Unique Solution

One of the most common types of lighted signs used by businesses is a channel letter sign. These are usually mounted directly to the building façade and are usually internally lit. A typical channel letter sign is fabricated using aluminum to minimize rusting. While often created as individual letters, they are also sometimes combined with custom shaped cabinets which can include a logo, or sometimes additional text that would be too small to fabricate into these letters.

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Ensuring Graphic Brand Standards for Workout Anytime Franchisees

As any business knows, branding is key to getting your business recognized. However, most large companies spend good money ensuring that the brand has a unique image that differentiates it from its competitors. To do this, brand standards are usually established to make sure that image is consistent everywhere it is used. This process is vital in the franchise business model.

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Flex Face Sign Installation for the Atlanta Hawks

As a small business, we often rely on referrals to meet new customers. During a site survey for a large graphics project that we completed at Phillips Arena in downtown Atlanta, Stephen had the opportunity to meet Chris Argano of the Atlanta Hawks organization and part of the Phillips Arena staff.  At the time, Chris was helping our installation team get the lay of the land for the graphics project we had through Dimensional Design.

Shortly after the job was completed, Stephen received a call from Chris who needed help with an emergency sign installation that he had to get taken care of in four short hours. 

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