For many independent retailers, it can be hard to stand out in a sea of sales this time of year without good retail store signage.  Competing with large corporate chain stores in the rush of Holiday sales is often difficult and costly for the local small business owner. 

Small business retailers focus a great deal of energy on driving sales through social media promotion and reducing cost of products to drive traffic to their stores during the holidays.  However, here are 5 quick and cost effective retail store sign ideas to help the local boutique and independent retailer compete for foot traffic during the peak retail season.

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We were pleased to have Bill Black from C2 Education join us last week for our filming of Behind the Scenes to discuss the value of outdoor signs for his business.  C2 Education is one of our national accounts where we produce and install signage for their locations across the United States.

During the interview with Behind the Scenes,  Bill mentioned one key fact:  15-20% of all their business is derived from their outdoor signage.   The company is sure of this because they track each new student that enters their doors. 

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One of the keys to success for any business is the company’s ability to produce quality products with great customer service in a timely manner.  Pinnacle lives by these tenets to continually strive to best the best sign provider possible for each of our clients.

We have consulted, designed, produced, and installed many variations of signage to give our customers the best options to increase their brand exposure.  Often, we have consulted with outside vendors to create the custom look needed to create the impact and visibility needs of our client’s signage.

Our recent acquisition of in house Laguna CNC router equipment now allows Pinnacle to provide a quicker and more hands-on approach to servicing our customer’s needs. 

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Pinnacle has clients that have become long standing partners since the beginning of our company.  One of those is Georgia State University.  With the collegiate season in full swing, our last month at GSU has been filled with activity.

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For years, many businesses had a sign shop to serve most of their business signage needs except for custom routed signage.  Often, like in the case of Pinnacle, the sign shop would still handle the details of the sign creation but would have to turn to a second party vendor to have the custom routing process handled for many monument signs, special exterior designs, and eye catching interior signage.  However, the cost of acquiring and providing in house CNC router services to our sign clients has become more cost efficient over the last few years.  It is no longer “outside the budget” for many of our clients.

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Sherry Rosen, of The Werner Law firm, contacted us a few months back to discuss signage projects for their location in Buckhead.  The law firm is located off a high traffic area of Piedmont Road and they knew that the current branding was not letting them catch the attention of the volume of motorist or helping direct clients to their building. 

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Many building graphics are meant to last one year, but often stay up far longer. One of the biggest challenges for both the sign maker and the customer is to communicate is the lifetime a sign is expect to be used and will actually be used.

As the consumer, you want to be able to get the longest use possible out of your investment.  As the producer of the sign, we want to be able to provide you with what you are looking for based on your expectations.

The perfect harmony of these two things all boil down to communication of whether your sign is a temporary vs. permanent signage solution for your business.

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