Smart Source — who daily seeks to become a resource for helping their customers deliver more intuitive communications — understands the importance of making sure they are sending the right message to their customers. The company has long been recognized as a leader in providing customized technology solutions to help their customers improve processes, reduce cost and more effectively communicate with their customers.
5 Questions Every Business Should Consider – Vehicle Wraps
Vehicle Wraps are more than full custom graphics on a car, van, service vehicle or boat — they are a part of a company’s marketing strategy. A vehicle wrap can actually have the biggest return on investment of any advertising strategy when properly planned and carried out by the business.
What does the company get out of using vehicle wrap advertising benefits?
It can pay to make Signage decisions for your Business
Signage can mean more to a business than branding and awareness. Recent data suggests that signs are a direct link to increased profits for retailers.
A retail store’s approach to signage plays a huge role in getting potential customers through the door, and can even influence in-store behavior. – John Egan, Sign Expo
Channel Letter Sign using a Mesh Backer Mounted to an Awning: A Unique Solution
One of the most common types of lighted signs used by businesses is a channel letter sign. These are usually mounted directly to the building façade and are usually internally lit. A typical channel letter sign is fabricated using aluminum to minimize rusting. While often created as individual letters, they are also sometimes combined with custom shaped cabinets which can include a logo, or sometimes additional text that would be too small to fabricate into these letters.
Ensuring Graphic Brand Standards for Workout Anytime Franchisees
As any business knows, branding is key to getting your business recognized. However, most large companies spend good money ensuring that the brand has a unique image that differentiates it from its competitors. To do this, brand standards are usually established to make sure that image is consistent everywhere it is used. This process is vital in the franchise business model.
Vanguard Digital VR5D Flatbed Printer Arrives
Who doesn’t like new technology? New iPhone out and you’ve got to get one, right (even though your current one works just fine)? Let’s face it, technology’s goal is to make our lives easier and more efficient. This is no different with the sign industry. Recently, we invested in one of the latest tools used in the sign industry, a flatbed printer.
Flex Face Sign Installation for the Atlanta Hawks
As a small business, we often rely on referrals to meet new customers. During a site survey for a large graphics project that we completed at Phillips Arena in downtown Atlanta, Stephen had the opportunity to meet Chris Argano of the Atlanta Hawks organization and part of the Phillips Arena staff. At the time, Chris was helping our installation team get the lay of the land for the graphics project we had through Dimensional Design.
Shortly after the job was completed, Stephen received a call from Chris who needed help with an emergency sign installation that he had to get taken care of in four short hours.
Wall Graphics & More… Large Scale Graphic Project for Dimensional Design
At the end of October, we introduced you to Dimensional Design. What sets Dimensional Design, an industrial design company, apart from other design firms is that they have a manufacturing center in-house that works with the design team to bring their designs to life for their customers under the same roof.
Recently, they asked us to help them complete a large-scale graphics project for Wind Creek Casino & Hotel at Phillips Arena, home of the Atlanta Hawks. Wind Creek runs RED, a sit-down, dining experience within the arena that is open during and after all Hawks games and other ticketed events. Dimensional Design was asked to update the graphics at RED in time for the Hawks season opener.
Open for Business with Pinnacle Custom Signs
On Friday, October 23rd, Don & Theresa Conklin had the opportunity to be interviewed on Open for Business, sponsored by the Gwinnett Chamber of Commerce. This is a monthly radio show hosted by Mike Sammond of Gwinnett Business RadioX that highlights and celebrates many of the top businesses and community leaders that help shape Gwinnett County.
Pinnacle Custom Signs Named as Pinnacle Award Finalist
On Wednesday, October 14th, we were notified that Pinnacle Custom Signs has been named a Pinnacle Small Business Award Finalist in the category of Family Owned Small Business of the Year! We were chosen as one of only 33 finalists across ten categories, from nearly 300 nominees! The winners will be named at the Pinnacle Awards luncheon that … Read more