Business Signage

Many building graphics are meant to last one year, but often stay up far longer. One of the biggest challenges for both the sign maker and the customer is to communicate is the lifetime a sign is expect to be used and will actually be used.

As the consumer, you want to be able to get the longest use possible out of your investment.  As the producer of the sign, we want to be able to provide you with what you are looking for based on your expectations.

The perfect harmony of these two things all boil down to communication of whether your sign is a temporary vs. permanent signage solution for your business.

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When it comes to sign design, most people are hyper focused on color and placement but don’t slow down as much when they consider font choice.  In a recent study, Penn State conducted a study that involved 64 signs, 64 words, and 34 unique fonts.  The results were quite eye-opening or fuzzy depending on how you look at it.

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A few months ago we were contacted by Archer Signs for their corporate client Smokey Bones Bar & Fire Grill.  Smokey Bones is a national bar and grill who self-proclaimed specialization is three things: good food, good drinks, and good times.  As Smokey Bones was getting prepared to open up their latest location at the Mall of Georgia, their go-to home sign company needed some help to make sure that the latest location was successfully up and running from a sign and logo stand point that met company standards. 

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As a consumer, we all see channel letters all the time.  However, most people outside of the sign industry don’t commonly use the words – Channel Letters.  Yet they are one of the most used type of signage for any business.

Channel letters are quite simply large individual letters used to identify a business. Most frequently channel letters are used as exterior signage on businesses, in shopping centers, and often on churches to identify their location.

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Melissa Polsinelli and Mary Staines of i.M. Branded have contacted us several times over the years to do installations at car dealerships throughout the southeast. i.M.Branded provides customers in the automotive industry with graphic branding and millwork solutions to maximize the impression that dealership facilities have on customers.  i.M. Branded works with thousands of dealer clients across the U.S. and we are grateful to be a part of their team in the Southeast.

We have had the opportunity to do graphic installs for their clients in locations such as the Mall of Georgia, Savannah, and Birmingham.  Most recently, they reached out to us to do an installation in Ft. Wayne, Alabama at AutoNation.

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If there is one organization that understands the importance of wayfinding signage, it is the Georgia Department of Transportation. They are responsible for providing direction for millions of people on our roads each day.  However, they recently realized that they needed help providing direction to a smaller but still significant amount of people in their own building.

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As things heat up this summer, so does the amount of time people spend on vacations and destination getaways.  The Atlanta area is full of tourist destinations that range from major ballparks to outdoor havens.   Just miles from our office, thousands of people visit Lake Lanier each year and in the process pass by hundreds of local businesses. 

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In 2015, the state of Georgia passed a law legalizing fireworks sales beginning on July 1st.  Just before then, we were contacted by Joe Kordupel, of Phantom Fireworks, to help him open up three Georgia locations – Buford,  Duluth and Morrow – in time for Fourth of July sales.

Joe was so happy with the service we provided he continued to use us for all their sign needs as they opened more Georgia locations.  Towards the end of last year, Joe asked us to also begin working with Phantom Fireworks locations across the country.  One such opportunity was in Erie Pennsylvania.  

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For decades the glowing lights of neon flooded the city streets of destination spots such as New York, Las Vegas, and even closer to home in downtown Atlanta.  These cities could be seen from miles away by the glowing warmth of neon that marked the location of movie, concert, restaurant, and hotel destinations. 

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Many of us have seen old Coca-Cola signs painted on downtown buildings in the historic districts of places we love to visit.  These scenic trips in time are often referred to as murals or hand-painted artwork on the side of the buildings.  However, not many years ago these were branded advertising strategies by companies to promote their products. 

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