People encounter signs on a daily basis for multiple different reasons. Signs direct people to where they want to go, they identify restaurants and other businesses that are nearby, and are used for traffic purposes.  A good sign will do all these things very well.  However, we’ve all seen bad signs that completely miss the mark.  How do you know if a sign is a “bad sign”?

The most important aspect of signs is how quick it can be read and processed and how effective it is for reaching its intended audience. Signs serve several different purposes to help make our lives a little easier. However, when they lead to confusion, frustration, and inconvenience this can be an indicator that they are inadequate and should be updated or replaced.

Read more

Vinyl Wrapping a Car vs Painting

They say your first impression is your last impression, and in the world of effective marketing that may be true. The secret to effective advertising is to make a good first impression. Vehicle wraps are a memorable way of advertising and giving a wide variety of potential customers a great first impression of your business. Vehicle wraps in Atlanta, a big metropolitan city, make a lot of sense with the high number of potential customers that can possibly see the ad on the side of your car. So if you’re looking for vehicle wraps in Atlanta, here are three big reasons why wrapping your vehicle may be the perfect investment for you.

Read more

In March of 2014 we were contacted by Bartow Rainey of the FRED Agency. FRED is a boutique agency headquartered in Atlanta specializing in new media, brand strategy, marketing and award-winning design.  They were contracted by the new owners of Hannover Grand at Sandy Springs and asked to refresh the look of the complex and create an appealing new brand that would attract new residents to their apartments.  The existing signage on the property was old and worn and made the property feel that way.

Read more

Since people don’t buy new signs every day, those that are unfamiliar with the process will often have many questions about the process such as, how long will it take, how much will it cost, etc. Here we’ve compiled a list of some of the more commonly asked sign questions from new customers.

Read more

As we travel around Atlanta, we at Pinnacle Custom Signs always pay special attention to the array of signs we see. Some of these building signs spark our creativity with how they attract out attention.

However, there are many more signs that do the business they represent a disservice because they are simply eyesores. It is time to update your signage if it exhibits any of the seven indicators listed below.

Read more

We love being a custom sign company.  We come across projects every day that we have never seen before and it is fun and exciting to figure them out.

Mighty 8^th Media, one of our best customers, came to us with an interesting challenge in May.  One of their customers, Pinnacle Bank (no relation to us), was getting ready to celebrate their 80^th anniversary.  They wanted to create a sign with an eye-catching design and a different look to it to put in each of their 13 branch locations.

Read more

One type of business that often requires quite a number of signs is property management companies – especially, a large one that manages multiple properties over large geographic areas.  This is especially true of Lincoln Property Company.  In the fall of 2013, Whitney Payne of Lincoln Property Company was looking for a new sign company to do their commercial property signs.

The typical sign we created for them were 3’ by 6’ commercial property signs where we printed their name, logo and contact information on vinyl, placed on MDO (a treated type of wood often used for signage) and then attached to 4” by 4” posts.  After completing several of these commercial post and panel signs for them, they finally had another opportunity for us.

Read more

Searching for the right Atlanta sign companies for your project is not dissimilar to finding any other type of vendor. There are steps you can take to make sure you get the best results in this difficult process. It is important for you to do your research, since the capabilities and qualifications of different sign companies can vary quite a bit.

Read more

According to the Small Business Association, “People often judge a business by how it looks on the sign.” When we first met with Debbie Warlick and Karen Norris, co-owners of Vapewares, a new e-cigarette store in Buford, they were very concerned with getting a sign that would convey how their new shop would be different from others in this new, and growing business.

Read more